The Site is situated on the eastern side of Avenue Road, at the junction with Elsworthy Road, in St John’s Wood.


The Site accommodates a two-storey, L-shaped detached residential dwelling of approximately 678sqm GIA (7,298sqft). The dwelling is arranged over basement, ground and first floors, set within a large double corner plot extending to 0.303ha. The property replaced two villas, originally constructed in the 1840s, with their plots amalgamated to form one large site in the 1950s. The building on the Site has been left to fall into disrepair by the previous owners and the Site more generally appears unkempt. It negatively impacts on the character and appearance of the area and the surrounding Elsworthy Conservation Area.


NTA, along with their clients DOMVS, worked collaboratively with the Council over 24 months, to realise a mutual ambition to transform this private, long-term derelict and uninhabitable residential Site.


This 78,000 sq ft (7,246m2) project – billed as the first fully serviced ultra-prime residential development on Avenue Road, and inspired by the grand stucco-fronted mansions of nearby Regent’s Park – is due to deliver 12 “uber-efficient” new-build residences in private grounds measuring nearly an acre.


A luxury health and wellness spa, five-star concierge services, and “the very latest leading sustainability technologies” are all proposed, along with a mature landscaping plan that significantly increases local biodiversity and even the local air quality.


The development also delivers investment in the Camden economy through local procurement during construction and opportunities for local people to undertake apprenticeships and work placements through an enhanced employment and training package.


The scheme also secures the delivery of 8 social- affordable rented units nearby at Canfield Place which already benefits from planning permission (as market housing) – another NTA scheme –


NTA Planning are pleased to have advised DOMVS from the outset and delivered a landmark planning permission. In approving the development, Camden Planning Committee’s Chair concluded the planning package was “a really good gain for the borough”.